This example of work is a perfect example of how graphic design and typography expresses culture, local aesthetics, traditions, tastes, humour, quirks, places and people. Design agency KittoKatsu designed an identity for ‘Little Tokyo,’ the Japanese quarter of Dusseldorf. “Little Tokyo is not only a fun place to eat sushi or have a cup of sake after work, it is also a unique fusion of Japanese and Rhineland culture,” The unique qualities of both cultures is perfectly presented, with the design bearing both languages. Cross cultural dialogue is achieved and a mix of traditional German and Japanese cultures is showcased through illustration, use of cold colours and clean sans serif typefaces. KittoKatsu say “ The identity speaks as much of the city as it does for the Japanese community,” “In creating an identity for Little Tokyo, we wanted to give the district its own voice, so that it can communicated across the city limits.” The design evokes better cultural understanding of Little Tokyo, even so that KittoKatsu is pushing for it to be the official identity of the unique area.
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