OUGD503 - Studio brief 02 - Research

An interesting find was one on AIGA Eye on designs website, about how Atelier Müesli is helping Paris become a destination design city again. It starts by describing Paris as a city of stifling historical preservation laws and pearl clutching attitudes toward change, but then introduces the areas of change in city such as Pigalle, Montparnasse and Belleville. "Walk the gentrifying 3rd and 10th arrondissements, explore the once squalid streets of Montparnasse, Pigalle, and Belleville, and you’ll find yourself in a 21st century Belle Epoque of futuristic fonts and peculiar palettes—antidotes to Gallic classicism" The change in these areas and streets has a lot to do with graphic designers, as they have helped evolve Paris to an exciting design city again. Its exciting as its staying away from traditions,  "The key to that “New Parisian” freshness is a commitment to spontaneity. “We don’t spend too much time with ‘blah blah blah,’” says Ducomet. But there’s always a hazard, particularly on Paris’ hipster east side, of falling into sameness. Even in the field of public art, Ducomet says they find it increasingly difficult to push through to their more radical ideas, citing “accessibility” as one enemy of creativity"