OUGD405
Study Task 03
Public Information Video / Research 

This study was to choose a public information film then identify and analyse the following message, key facts, tone of voice and audience. I decided to pick 'Smoker of the future',This 1985 film uses futuristic images and music that appear to have been influenced by the 1982 film ‘Blade Runner’ which present a nightmarish vision of the first human ‘natural born smoker’.

The underlying message of this of this video is that the first natural born smoker doesn't exist so ultimately smoking still kills, my reasoning for this point is throughout the video numerous preventions of death from smoking are named but the one that stands out is this 'And of course an inbuilt resistance to heart disease, lung cancer and thrombosis, unfortunately the first natural born smoker hasn't been born' this video leads to this point and throughout it names the positives of a natural born smoker for example 'A longer nose to filter out impurities' but the final message is like a sucker punch because a natural born smoker doesn't exist. 

The key facts are the numerous positives of a natural born smoker like:
- Larger nose to filter out impurities 
- Self cleaning lungs
- Highly developed index and middle finger 
- Smaller ears because they don't listen
- Extra eyelids to protect against irritating smoke
- Inbuilt resistance to heart disease, lung cancer and thrombosis

These are all the key facts but all of them are simply fantasised positives of a natural born smoker, the real key fact is that smoking effects parts of the body named above for example lungs, eyelids and the heart. The video has a tone of voice that is formal, it states main points confidently and shows no empathy or emotion for the potential audience and sticks to the point. The audience itself is rather obvious, its directed towards smokers but also I think the future of potential smokers like teenagers. One point that sticks out is this 'Smaller ears because they don't listen' Its clear in this point who 'They' are.