OUGD603 - Grainger Market identity - Views on market

I was astonished to find out over 110 independent market traders stalls are based in the market with 127,000 visitors coming to the Grainger Market each week. So I was curious to know what makes it so successful, and how a victorian meat and veg market has been transformed into both a community staple and 'hipster' destination. Therefore I created a Surveymonkey questionnaire and posted it to the Grainger Market Facebook page.

All responses and data can be accesed through this link
https://www.surveymonkey.com/results/SM-D3PBQ5398/

For a summary of the survey a majority of the people were female and aged between 18-24 years old and visited the market somewhat often. What comes to mind when you think of the Grainger Market? was the first question which aims to delve into what peoples first instinct thoughts of the market are. The general answers revolved around traditional geordie butchers, fruit & veg stalls, smells of meat and fish, and a genuine home experience.

The general reception of what the market meant to each individual was that its part of the history and heritage of Newcastle and that it had a essence of home to it as its often associated with childhood memories. In terms of the looking to future, the question 'What do you think the future holds for the Grainger Market?' got mixed feedback as many people think it will remain the heart of the city and continue to get 'trendy' yet people also think the market is facing some upcoming struggles, as different cultures are now visiting the market and when older generation pass the market might struggle.The last question of the survey aims to gather ideas of imagery people have about the market, so anything that stands out and has a lasting effect on them. Frequent answers mainly talked about the architecture of the market but also the traditional signage, chalkboards and pricing cards.

Overall I believe the survey was a success as I gained valuable information on a wide range of peoples views about the market. And the key to this survey was finding out what people value most about the market, such as that it represents the personality of Newcastle under one roof.