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Final Outcome

This is my final outcome, overall I'm happy with the final design as I believe the stock made a huge difference in the final stages of the process. The gsm worked out well with the fold technique and gave good finish to the leaflet. I achieved my aim of mixing the 'smoker of the future' content along with other anti smoking content and used the 'smoker of the future' tone of voice in my design with patronising type such as 'Make a choice'

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Production

When considering what stock to use I wanted to pick stock that complemented the colour pallete I chose, the options I chose were cool grey, natural and frost. All the stock is G.F Smith so the production cost would be high but the quality will be good and a 175 gsm will give the leaflet a steady feel, The basic fold works well the high gsm.

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Folds


I started to experiment with folds for the leaflet, the two folds cover the infographic as shown so when folded the only thing you can see is the titling. The title 'where will the first natural smoker be born?' asks a question therefore you are inclined to open the leaflet. The leaflet is rather basic but effective as the fold covers the infographic. The feedback I received was that the titling is too basic when folded and maybe if the red type was bigger then it'd be more engaging with the audience.

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Further Development

These are two examples of my further developments for the leaflet, the lung idea highlights information about smoking, its very content heavy unlike the second one which is dependent on an infographic which conveys information about world smoking consumption. The feedback I received was that the content was very condensing for the lungs idea and that information was better communicated in the other leaflet which is more 'playful'

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Development

At this point I wanted to pick a suitable colour pallete and a typeface to use, I wanted my design to be consistent and believed these two would help me achieve this aim.

This was the colour pallete I chose, the colours certainly have a modernist style but I chose colours that signify warning and also I believe these colours are similar to ones related to smoking so it relates with the target audience. For the typeface I chose Din, I chose Din because if was to choose a sans serif typeface such as Helvetica then the leaflet would be a modernist approach on smoking which I didn't want. Din works well for headings and therefore commands well, as I want my leaflet to be patronising then I think Din does a good job of communicating this.

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Ideas

Above are my initial ideas for the leaflet, at this stage I was focusing on the idea and content rather than the folding techniques. I wanted to take three concepts further at this stage, each concept to convey different content. I asked for feedback on my designs to gain an understanding on which one to take further, the feedback was strong on the map idea as it seemed like the most engaging infographic, the lung idea which is a folded set of lungs which folds out also received positive feedback so at this stage I was considering which ones to develop.

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Leaflet inspiration

For research I looked at numerous leaflet folds and designs relating to information design, this research assisted in guiding my ideas.

The fold above is extremely simple but works well, I like this design because I don't intend to have a complicated fold but I do want something that catches the viewers eye and I believe a fold like this achieves that. Experimenting with varied paper stock for this fold is an option, this fold is a good option because the information doesn't have to be compiled into certain areas like say in a z fold.

The design above is less fold but more a book design that includes a leaflet inside, the small flap at the bottom allows a leaflet to sit inside the book. This is a clever idea but could prove costly considering paper stock.

This is an intricate fold which may look visually pleasing but could come across too complicated for users just wanting quick information.

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Information Design
Content Research 

The public information video 'smoker of the future' doesn't include much informative facts that I could present on a leaflet as the majority of the information is fiction. So Ive decided to communicate key facts, details, figures, statistics, data and knowledge on smoking health issues but have the potential of a natural born smoker as the underlying message. The content will focus on who smokes, smoking being harmful to babies and children and smoking affecting general health. 

Who smokes?

• Each day, more than 3,200 people under 18 smoke their first cigarette, and approximately 2,100 youth and young adults become daily smokers.
•  9 out of 10 smokers start before the age of 18,  and 98% start smoking by age 26.
• 1 in 5 adults and teenagers smoke.
• In 2011, an estimated 19% of U.S. adults were cigarette smokers.
• Approximately 18% of high school students smoke cigarettes.
• In 2011, nearly 18% of high school boys were current cigar users.
•  From 1964 to 2014, the proportion of adult smokers declined from 42.0% to 18.0%.

Smoking being harmful to babies and children

• More than 100,000 of the smoking-caused deaths over the last 50 years were of babies who died from SIDS.
• More than 400,000 babies born in the U.S. every year are exposed to chemicals in cigarette smoke before birth, because their mothers smoke.
• In babies aged 18 months and younger in the United States, secondhand smoke exposure is responsible for:  Approximately 7,500–15,000 hospitalizations annually, 150,000–300,000 new cases of bronchitis and pneumonia annually

• Babies who breathe secondhand smoke are sick more often with bronchitis, pneumonia, and ear infections.

Smoking affecting general health 

• More than 16 million people already have at least one disease from smoking.
• More than 20 million Americans have died because of smoking since 1964, including approximately 2.5 million deaths due to exposure to secondhand smoke.
• 8.6 million people live with a serious illness caused by smoking.
• On average, smokers die 13 to 14 years earlier than nonsmokers.

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Style Inspiration

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Studio Brief 02
Content Research

For this studio brief 02 What is a book? Ive decided to base my publication on an interview about Innervisions, which is one of my favourite music labels and collectives. With both Dixon and Kristian Beyer at its helm the label continues to push forward thinking dance music and prove to be unique. I'm focusing my publication on an interview put together by Resident Advisor on Lost In A Moment, which are Innervisions much lauded parties. Here is a small sample of what the content will be:

'Early in the afternoon of Sunday, May 10th, Steffen Berkhahn, the DJ better known as Dixon, stood at baggage claim at Naples International Airport, staring at his phone. He looked calm, if a little stoic (as he often does), but in fact he was not entirely at ease. Being at baggage claim was part of it. His travel methods, honed to perfection after 20 years of gigs, would normally never allow this to happen. (It was only for the purposes of this article that he was on an airline that permitted just one carry-on per passenger.) There was also the matter of having not really slept the night before. He'd finished playing in Rotterdam at 7:30 AM and flew to Naples at 10:30, leaving time for little more than a shower and a quick lie-down. But that was neither here nor there—Berkhahn has long seen sleeplessness as a simple occupational hazard. What was really bothering him was a text message he'd just received from Gloria Ahlers, the main administrative force behind Innervisions and its related projects.'

The editorial pictures available from the article is one reason I chose to pick this article as well, as I want photography to play a large part of the publication.

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Study task 08
Typesetting


Typography and Typesetting is used in various forms by modernists and postmodernists designers. Modernists tend to use alignment, grid systems and the use legibility/readability ensure that information is communicated to the highest standard. On the other hand Postmodernists are more interested about how the words are expressing the meaning on the page. The two contrasting designers we looked at were Massimo Vignelli and David Carson. 

Above is a piece of work created by Vignelli, it is very clear this piece is sticking to modernists fundamentals by having a flush left alignment and using a grid system, it has legibility as the reader is at ease when reading the text. 

This work is designed by David Carson,He believes typography is a form of image and aims to break the rules of graphic design. Expression is key and appearance should communicate more than the words do.