Final Outcome
This is my final outcome, overall I'm happy with the final design as I believe the stock made a huge difference in the final stages of the process. The gsm worked out well with the fold technique and gave good finish to the leaflet. I achieved my aim of mixing the 'smoker of the future' content along with other anti smoking content and used the 'smoker of the future' tone of voice in my design with patronising type such as 'Make a choice'
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