Folds
I started to experiment with folds for the leaflet, the two folds cover the infographic as shown so when folded the only thing you can see is the titling. The title 'where will the first natural smoker be born?' asks a question therefore you are inclined to open the leaflet. The leaflet is rather basic but effective as the fold covers the infographic. The feedback I received was that the titling is too basic when folded and maybe if the red type was bigger then it'd be more engaging with the audience.
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