Before designing started, considerations about the compostions such as colour and typography had to be considered. A helpful start to consider these elements was a small lecture we had in class, in which we were introduced to key aspects to think about when deciding upon colour or type for instance.
To start with colour, when it came to the process of deciding upon colour I found it easy I chose colours that are commonly found inside the Baltic and the website already. These colours will help bring life to a stripped back design and with bold colours that will make the web app engaging, and the tight colour palette will create comfort because these are colours that feature throughout the visit to the Baltic.
Brand personality can come across extremely well with the right type choice. Some want to shout, some want to speak quietly all this can be achieved with well-considered typography. For the web app type choice I chose Din as the primary typeface as it the most similar to Nygren's custom typeface for the Baltic, the differences are that Nygren's design is more rounded unlike Din. Nevertheless Din's legibility make it a perfect choice for the primary typeface for the web app as it'll be used for titling and headers. The secondary typeface choice is Helvetica Neue which is the second most common typeface used on the web behind Arial, I chose Helvetica because it a steady choice for digital design. It's readability and legibilty will make it useable for target audience yet have a strong aesthetic which pairs well with Din. It will be used for body copy mainly so the most used type in the web app.
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