Following some research I sketched out rough site maps and wireframes to get an understanding of my ideas, this was helpful as it allowed me to gain feedback on which idea to take further. After feedback I'd be able to develop the site maps, wireframes etc further to enhance the idea.
Above is the initial sketch for the web app idea which includes a site map and a selection of wireframes, creating the first site map for this idea was relatively easy as I knew from target audience research what I needed to include such as the shop and cafe as 1/3 of people who visit the Baltic attend the shop and cafe. The shop and cafe pages are accessed through the home page which is opened once you sign into the wifi, the option to either to shop online or view the cafe menu is available to the user as it offers quick and easy access to the facilities of the Baltic before they enter. This is helpful as a visitor may open the shop online page while in gallery two and find a product instantly, to then continue to the shop to pick the item up.
Another option from the home menu is the archive which lets visitors view past artists and exhibitions, firstly this allows first time visitors to get a introduction to the Baltics past work but also educates the visitor about other artwork. The brief states that the solution must educate and having access to the Baltic archive acts as a reference and inspiration hub for visitors, as research proved first timers are keen to learn more about art, 51% of first timers said that one of the reasons for visiting was to improve their knowledge of art and it is important for me to respond to this desire through the option of the archive. Archive will provide latest and A-Z options to view the content so it will let the user specifically choose what they want instead of imposing work onto them.
The most important part of the web app is the tour, the tour offers what the brief requires. It creates a digital presence in the gallery, which will actively enhance the visitors experience. The tour blends art, technology, design, and user experience, for its main intention to educate, inspire and be personal to the visitor and create a direct link between gallery and visitor. The tour creates enthusiasm throughout the gallery by keeping the visitor engaged through videos, interviews, games and continuos links to social media. In the site map it shows that after you visit the Tour page you are presented with whats on which leads onto events, calendar and all the galleries in use. This is where the visitor can access the personal tours of the exhibitions.
The basic wireframes I sketched were to give an insight into the stages of the web app when I presented the idea in a crit group, the sketches are intended to give a brief idea of the potential layout of template pages but at this stage they acted as a interoperation of the idea.
The second set of sketches I did apply to both the tv screens and projection mapping ideas as the video content will be the same for both. Unlike the first idea I didn't have to create a site map but wireframes and storyboards instead as its for motion. The motion will be a insight into the artwork on show and will aim to be brief and engaging, the composition layout of the content will be simple so it allows the video to flow throughout.
Feedback
I presented these more developed ideas to a crit group so I could take one solution further, I showed the basic sketches and notes I made about each idea which helped my peers understand my ideas more. The web app idea once again received good feedback as people linked it with the set brief and that it ticks off the requirements set, and has the most potential to develop in the future as technologies will only improve therefore the web app will have integrated technology within. One peer mentioned the possibility of including the tv idea within the web app idea, the two could work simultaneously together to actively enhance the visit even more, this was a helpful thought as once again it was thinking of the endless possibilities for the future of the web app; from feedback I realised that the idea with the chance to improve is the best option to take further.
During feedback I asked if any particular part of the ideas came across as the most 'cool' or 'created enthusiasm' and the response was mainly that people liked the sound of the personal tour, which helps navigate the visitor around the Baltic. People suggested that I look into Google Navigation as Google are developing an idea which lets you navigate within a small proximity, this is something that could instantly improve my idea as it allows a navigational map within the building and galleries.
Overall this crit helped me choose an idea to take further and I picked the web app solution as it received the most positive feedback and personally I believe in this idea more. The other ideas could still provide a digital experience in the Baltic but would struggle to create a link between visitor and gallery.
No comments:
Post a Comment