Monday, 16 November 2015

OUGD403
 Feedback

In the final critique we presented our final typeface and manifesto to the class, we had to ask three questions to evaluate upon our work, the questions were as follows:

Is my manifesto relevant to to the design of my manifesto?
'I read the manifesto before I read that the manifesto derives from 'light' and automatically recognised the thin, sharp and consistent width of lines which are documented well in the manifesto'
'yes, its absolutely relevant, the thickness of the letterforms are very appropriate'
'yes, very effective and clear'
'manifesto justifies characteristics very well'

I received positive feedback about my final manifesto and how it related to the design of the typeface, the consistent stroke width seemed to be the main attribute to communicating light, it made the typeface clear and members of the class realised this,which is positive to hear.

Other than light, what else does my typeface communicate?
'modern, effeicent, spacious and technology'
'digital / futuristic'
'bowls look similar to leaves'
'digital (retro old computer digits)'
'the geometric forms connate modernism, efficiency and movement'
'structure'

I was very pleased with this feedback because the leaf design was noticed in feedback and all the other words used to describe my typeface were similar to my aims and manifesto, even listening to new words that my typeface could possibly communicate could later influence my manifesto, for example the one piece of feedback saying 'digital' referring to retro computer graphics, I never associated this with my design before the crit but now it has been mentioned, it does have similarities.

What would you change?
'I personally would change the 'z', due to it being similar to the 's', it should be its own character'
'I would change the 'k' so it looks less like the 'h''
'letters 'z' and 's' are hard to read'
'would be good to see variant uppercase'

All the comments were similar, many people change the 's' and 'z', I can take this on board but I think I should have explained the reasoning behind mirroring the characters better. Comments were made about the readability and legibility of 's' and 'z', maybe if i made the 's' vertically longer it'd be easier for the viewer.

Overall I'm very pleased with the positive and negative feedback I received during the last critique because I always find it helpful and motivational to receive feedback on my own work.


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