OUGD603 - Collaborative blog - Defining the brief

As part of the 'life a pitch' brief last year, a peer and I started a collaborative blog curating visual stimulus of things that we like. Our idea is broad in a sense that we can could cover a number things as collective but the main form of our collective is a blog. Initially we discussed just making things together as a collective but as time passed we thought why not a blog to visually showcase not just own work as a collective but our influences. These influences don't just have to exist in the realm of graphic design but every discipline, so that could be fashion, architecture or photography.

By engaging with all creative disciplines through a blog it allows us forge relationships and dialects through common interests. This is similar to how the collective was formed, through mine and Lukes similar interest in design. By engaging with all creative disciplines it not only benefits us but whoever visits the blog, it allows people to connect with similar minds. This ticks off the target audience of the blog, as we feel the audience is open but constricted to people who simply appreciate the work.

As we pushed the idea further we had to truly consider why were considering a blog, and its simply to immerse ourselves in industry but through interests and influences and not our own work. The blog acts as a starting point for conversation and will be relevant in terms of design news but also world news and allows not only us but whoever visits to almost visual matchmake with people. Over the summer break we updated the blog consistently under the name super-wip but set the task to name and brand the blog as a brief for third year as we felt this way we would have a backlog of content on which we could use to inform the branding.

https://super-wip.tumblr.com/

Brief name : Collaborative blog

Time scale : 3 Weeks

Deadline : 14th December 2017

Brief : Naming and identity for Tumblr blog, the outcomes should reflect the shared interests in design and visual culture yet have correlation to the concept of the blog which is common interests form conversations.

Background : The blog represents the collaboration visually, its the foundation of our ideas therefore the consideration of type, colour, rules, tone of voice etc have need to be justified in relation to us. Moreover, consider the promotion and design of the blog itself and how this is done professionally, this can be accomplished through research into current design/inspiration blogs but also considering the strategy of the blog.

Target Audience : Creatives, Students

Mandatory Requirements : Naming & Logo