OUGD603 - Grainger Market identity - Website idea & development

To get the ball rolling with the website, a site map was made to allow me to focus on what information is essential for the website to function and offer a service. Additionally, to develop the website idea slightly further before I started sketching wireframes and compositions I wanted to answer some questions that are crucial to design process for screen which are Who, Why and What?

Who / to identify the user of the website

Age range?
Age range is varied as the internet is open to anyone but as the website is aimed towards new businesses, tourists and younger shoppers then the age range is 15-55 years old.

Is the website specific to a certain users skill?
The website will be stripped back and basic so a younger and older visitor can both use it, as they may struggle with a complicated design and user interface. The website will allow any user to use it as it will be basic even if you have a basic level of using digital devices, yet will make a experienced user of digital devices enthusiastic while using it.

Why / why would the visitor use the website

Are the users looking for general information or do they need to achieve a specific goal?
As the website will host everything from the history to the health and safety of the market, it'll aim to showcase all the general information visitors are seeking. One goal would be for the visitor to leave the website knowing a little bit more about the market.

Is there a specific goal, is it personal or professional?
The website is both personal and professional but depends entirely on the visitor themselves. This is due to the broad audience as a new business will visit the website for professional experience, while a curious tourist will visit to seek personal information that will potentially enhance the visit to the market. The website will aim to find a fine line between both personal and professional through design and content.

Is spending time on the interface seen as essential or luxury?
Again this depends on the visitor, for example someone keen to know more about hiring a stall for business will essentially have to visit the website for more information. In contrast, someone with an interest in the history of the market will visit in a less essential approach, but have a more relaxed experience due to consuming the information differently. 

What / what information do the users need

Will the visitors be familiar with the brand or subject or do they need to be introduced to it?
Within the home page the market will be introduced in brief manner but the visitor then has the option to further this subject through separate pages. The whole purpose of the website is to shine a light on the market and let people experience that authentic visit through a digital presence, therefore introducing the market for what it is, is essential.

How often will people engage with the website?
Engagement with the website depends on how much you engage with the market in general I believe, say if you visit weekly then I assume you're bound to further this relationship through a digital option.