OUGD603 - Grainger Market identity - Guide development

From inspiration I decided to choose a folded guide instead of a pamphlet or small book which are normally other guide options. The decision to use a folded guide was made due to them being pocket size, dependant on stock size that is. Therefore, for the guide it will be A3 which was also influenced by inspiration as a majority were A3 guides which seemed to work the best.

In development I experimented with a number of folds such as double gate fold, french fold, double gate fold but the one that worked the best in my opinion was a accordion fold. This fold allows the content to have order, for instance the first fold you'd open would be the introduction to the market therefore it'd flow better. A majority of the other folds I experimented with would have made the content mixed up, with the front cover misplaced with the map etc.

The content within the guide is sourced from 'The Grainger Market : The People's History' with an introduction and history of the market overview. The body copy will be paired with archive imagery of the market and the people who have helped shape it, as this will help communicate community throughout the years. The content on the flip side which lists all the stalls is sourced from the website but the content about the history is as follows:

The history of the Grainger Market
For 180 years the Grainger Market has been serving the shoppers of Newcastle and beyond. In that time it has a become a local treasure, somewhere to buy anything from a vintage outfit to the ingredients for a vindaloo. The Grainger Market is named after Richard Grainger (1797-1861), the builder, developer and entrepreneur who, with John Clayton, the Town Clerk and a number of architects including (1787-1865), was instrumental in the development of 19th century Newcastle. They quickly transformed it from a town of disorganised streets and dilapidated buildings to what we see today as 'Grainger Town' - a beautiful, well built, orderly street scene that brought commerce and business to the town, leaving us with a unique architectural heritage. In 1834, Grainger's overwhelming plans for the town were put into effect. The plans called for purchase of huge tracts and the large scale demolition of buildings. He changed Newcastles geography significantly, by filling in the valley of Lort Burn, a tributary of the Tyne that ran along Dean Street, topsoil, rubbish and rubble. Trenches for the foundations of the buildings were 54 deep in places.

Grainger Worked quickly to remove any buildings that stood in his way. They included Anderson Place, an old and very grand house where Charles I was imprisoned during the Civil War, the Georgian period period Theatre Royal on Drury Lane, off Mosley Street, and the relatively new Butcher Market, built in 1808. Grainger paid the Newcastle cooperation £15,000 for the 1808 Butcher Market, agreeing to sell the new market back to them for £36,290. By 1835, the Grainger Market was up and running. It was the largest in Britain at the time, covering more than two acres, with twelve entrances, 243 shops and stalls with two huge ornamental fountains. Meat and vegetables were the main focus of the market, but the fleshmarket section proved rather too large for the number of butchers wishing to trade there, so goods like baskets, pottery, tripe and black puddings were introduced.

Liverpool's Market was said to have been in 'dudgeon', its cauliflowers bearing the 'jaundiced tint of jealousy' because its glories had been surpassed by Newcastle. On 22 October 1835, 2000 men, including Dobson and Grainger, sat down to a celebratory opening dinner in the market. In 1836, local librarian Thomas Dibdin gave an account of the proceedings in his book on Newcastle: 'It was a glorious vista... irradiated by gas light... The whole Market was decorated with flags... In the centre were two massive and elegantly shaped stone fountains, the basin of each of which was capable of containing 3000 gallons. 

The Original Plan, 1835
John Dobson's orginal plan of 1835 depended on symentry and balance, both features of the classical style, which was heavily influenced by the architecture of ancient Greece. The main face of the building to Grainger Street has Corinthian pilasters which feature on many classical buildings. The rest of what we now call Graingertown is also built in the classical style, although several different architects were responsible for the designs. Later, two entrances were added on Nun street and Nelson Street. The plan was divided into two sections: the meat market had four alleys dedicated to butcher's shops while the vegetable (now the arcade) was built in an open plan style.