Following extensive development of the logotypes a final decision was made on which one to finalise. In development I decided upon three logos which I deemed most suitable to represent the Grainger Market, and all of which are bold and have certain characteristics relatable to the market and the particular strategy I am aiming to achieve.
In the development the addition of the 'Est 1835' was necessary to the logos as it gives it an air of tradition it deserves. Additionally it creates a more classic style straight away while also informing the viewer of the history of the market. The first logo is set in Raisonné, and differs to others due to its smaller stroke width and baseline underlines which help frame and emphasise the logo. Another difference to the others is not having elongated letterforms, with the modification of the 'G' & 'R' being influenced by traditional signage where it is most apparent. The second logo is set in Central Ave, which is a typeface which has strong connotations to victorian markets I believe and much more industrial and relevant for a contemporary logo. The final logo development is set in Ivory, a typeface with a rigid structure and large x-height which makes it a bold logo and perfect for the elongated 'G' & 'R' as the letterforms are so similar.
Feedback
gilcxvlzxncxld`nbf`cklnfklcncnf ibincbiofckl dcj jk coib
After a few days of mulling over which logo to choose I decided upon the option which is set in Central Avenue. I believe the others were either too bold or too fresh and this one strikes a perfect balance between classic and contemporary. Furthermore this logo I believe will be a workhorse across various media and applications as it is distinctive and legible.
The typeface itself was originally created for the graphic identity of an exhibition celebrating Birmingham’s infamous 1886 exhibition of Local Manufacturers and Natural History. Therefore I believe its links to the Victorian age and the core of the design being influenced by hand-painted signs affected my decision to use it. Moreover, I also like how the typeface style isn't the typical decorative Victorian face, its a simple sans serif with the awkwardness and personality that hand painted letter forms have, yet is it approachable to the audiences of today.
Testing of logo
No comments:
Post a Comment