OUGD603 - Grainger Market identity - Guide idea & Inspiration

For the guide to be successful it needs to easy, accessible and understandable for all the visitors and customers of the market. As one part of the guide will include a map and list of all stalls it needs to be clear and cohesive for new and old visitors to allow them to easily connect with the market. If the guide isn't clear, the attention can turn away from the printed guide, therefore it serves no purpose. Also included in the guide is an insight into the beginning of the market and history and heritage behind it all. This is crucial to highlight the lustrous 185 years the market has been operating, and serving the people of Newcastle. The content included will be sourced from numerous research but mainly from the book 'The Grainger Market : The People's History' which includes valuable content and imagery surrounding the market.

Inspiration for the guide came from a number of sources, but the main common aspect of each guide is the format. A majority are A3 two sided map folds or quarter folds as it seems these particular folds work best in printing costs, but also are probably the most adaptable in the sense they are pocket sized.