OUGD603 - Typeface design - Final type

For the final name of the type I decided upon Dobson. This is informed by the architect who helped Richard Grainger construct Grainger Town. During the naming process peers were unsure why I didn't name it 'Grainger' due to it representing Grainger Town. However, the decision to call it Dobson is one which is backed by informative research. Firstly, because in research I discovered that  John Dobson provided much of the creative input to Grainger Town, whereas Grainger provided the essential drive to get the project completed. Additionally, it was Dobson who focused on Neoclassical architecture which has shaped Newcastle's image.

It's not I think a name such as Grainger wouldn't work for the type but I feel Dobson is more punchy and relates more to the Neoclassical influence of the type, as John Dobson himself was massively inspired by Grecian and classical architecture.


To analyse the type on a whole I would describe it as:

Dobson is a bold display typeface named after 19th-century English architect  John Dobson. Designed for use at large scale and inspired by the architecture of Grainger Town (Newcastle Upon Tyne) which is dubbed Tyneside classical. It resonates the Doric Order which is one of the three orders of ancient Greek and later classical architecture, which feature heavily throughout Grainger Town. It aims to reflect the key characterstics of the order while giving an essence of some of the finest classical streets in Britain.