Studio brief 02
Typeface design
The latest brief has been set and the task is to create our own bespoke typeface, which should effectively communicate my given adjective which is 'Light'. The typeface has to be based on Müeller-Brockmanns classic and lead typefaces, so the selection is Garamond, Caslon, Baskerville, Bodoni, Clarendon, Berthold, Times, Helvetica and Univers. Basically I have to repurpose certains shapes/letterforms to symbolise 'Light'.
To start this brief I looked into Josef Müeller-Brockmann in more detail, he was a Swiss graphic designer and teacher. He studied architecture, design and history of art at University. He is recognised for his simple designs and his clean use of typography, shapes and colours which inspire many graphic designers in the 21st century. He often used the word ‘anonymous’ in connection with type.
By this he meant neutral, rational typography like western typefaces that are based on the universal shapes of circle, square and triangle. That makes them rational and gives them an elegance that is recognisable by all cultures. His personal favourite typeface was Berthold’s Akzidenz Grotesk but he believed in nine classic typefaces that we should use and this was the second research task I undertook, I wanted more knowledge on each typeface so I explored each one of them.
Garamond
Garamond is the name given to many old style serif typefaces, named after the 16th-century punch cutter Claude Garamont, similar to all old-style designs, variation in stroke is restrained so that it resembles handwriting, creating a design that seems hand rendered. Garamond is considered to be among the most readable serif typefaces when printed on paper. What I think makes Garamond effective is the different stroke weights found in certain letters like lowercase 'a' and 'e', it demonstrates the hand rendered style effectively.
Caslon
Caslon is a group of serif typefaces designed by William Caslon, Considered the first original English typeface this font was made famous because of its extensive use throughout the Brtish Empire,It has been revived at various times since then, in particular during the British arts and crafts movement and again each time it went through a redesign for technological changes. It continues to be a standard in typography to this day.One notable design of Caslon it has short ascenders and descenders, it has a bold weight and I think this helps communicate a strong emphasis.
Caslon is a group of serif typefaces designed by William Caslon, Considered the first original English typeface this font was made famous because of its extensive use throughout the Brtish Empire,It has been revived at various times since then, in particular during the British arts and crafts movement and again each time it went through a redesign for technological changes. It continues to be a standard in typography to this day.One notable design of Caslon it has short ascenders and descenders, it has a bold weight and I think this helps communicate a strong emphasis.
Baskerville
Baskerville is a serif typeface designed in 1757 by John Baskerville,Baskerville was a 17th century publisher who developed many innovations across different elements of printing, including paper stocks, inks, and typefaces. The typeface is used mainly for texts in books,A research study showed that the use of the Baskerville font increased the likelihood of the reader agreeing with a statement by 1.5%. I'm not sure what would cause this but Baskerville has a contrast of thin and thick stroke lines that give the serifs a more sharp look.
Bodoni
The various font styles begin with Bodoni’s original Didone modern font in the late 1700s, The original design had a bold look with contrasting strokes and an upper case that was a bit more condensed then its stylish influence Baskerville, variant designs came out but R. Hunter Middleton redesign is considered the most faithful redesign of Bodoni’s original roman design. This is a popular font seen in almost every kind of typesetting situation, but particularly well suited for logos and title fonts, for example high end fashion journals and magazines such as Vogue. Personally Bodoni is one of my favourite typefaces because of its elegant modern design that can draw the attention, even when you subtract the space in kerning Bodoni doesn't loose much of its sturdy design and it think that this down to the contrast of thick and thin strokes.
Clarendon
The Clarendon font family is a modern era of a 19th century publishing classic, apparently named after the Clarendon press in Oxford. It is used in many modern logos across the media spectrum like People Magazine, Clarendon types proved extremely popular in many parts of the world, in particular for display such as posters printed with wood type but today you can see Clarendon for Sony's logotype which is Clarendon bold expanded. Clarendon has a clear style, achieved through thick strokes and serifs.
Berthold
The Berthold type foundry, was founded in 1858 by Hermann Berthold in Berlin.Berthold is known for the development of high quality typefaces. The Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk, known as the mother of all sans serifs.Its design influenced many later designs, especially many typefaces released after 1950, like Helvetica in 1957. Other Berthold fonts include Imago, Formata, Cooperate ASE and AG Book.
Times
The story behind Times is rather interesting,In 1931,The Times of London commissioned a new text type design from Stanley Morison and Victor Lardent, after Morison had written an article criticizing The Times for being badly printed. The new design was supervised by Morison who used an older typeface, Plantin, as the basis for his design. As the old type used by the newspaper had been called Times Old Roman, Morison's new design became 'Times New Roman'. The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. There is five Times fonts including Times Ten, Times Eighteen, Times Europa and Times New Roman.
Helvetica
The Helvetica typeface is one of the most famous and popular in the world. It is used everywhere and you come across it daily, Helvetica is so successful because it speaks so much, it can stand for anything. The design has the concept that a typeface should absolutely support the reading process, that clear communication is the primary goal of typography. It was designed in 1957 by Swiss Graphic designer Max Miedinger, Miedinger was under the instructions of Eduard Hoffmann, managing director of the Haas Type Foundry at that time to design a typeface that would unseat a popular family offered by one his company’s competitors. Whenever I'm using Helvetica, the negative space surrounding the letters make it as effective as the lines that make up the characters themselves I think.
Univers
Univers is similar to helvetica but is unique in its own way as the design lacks excessive features of any type, creating a design that is versatile and distinctive. Adrian Frutiger started designing Univers in 1954, completing his design in 1957. The Univers type family has grown to 44 different weights and styles. Frutiger continuously tried to improve and expand the Univers family until his recent death, he always wanted Univers to have a strict framework that worked harmoniously.
Berthold
The Berthold type foundry, was founded in 1858 by Hermann Berthold in Berlin.Berthold is known for the development of high quality typefaces. The Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk, known as the mother of all sans serifs.Its design influenced many later designs, especially many typefaces released after 1950, like Helvetica in 1957. Other Berthold fonts include Imago, Formata, Cooperate ASE and AG Book.
Times
The story behind Times is rather interesting,In 1931,The Times of London commissioned a new text type design from Stanley Morison and Victor Lardent, after Morison had written an article criticizing The Times for being badly printed. The new design was supervised by Morison who used an older typeface, Plantin, as the basis for his design. As the old type used by the newspaper had been called Times Old Roman, Morison's new design became 'Times New Roman'. The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. There is five Times fonts including Times Ten, Times Eighteen, Times Europa and Times New Roman.
Helvetica
The Helvetica typeface is one of the most famous and popular in the world. It is used everywhere and you come across it daily, Helvetica is so successful because it speaks so much, it can stand for anything. The design has the concept that a typeface should absolutely support the reading process, that clear communication is the primary goal of typography. It was designed in 1957 by Swiss Graphic designer Max Miedinger, Miedinger was under the instructions of Eduard Hoffmann, managing director of the Haas Type Foundry at that time to design a typeface that would unseat a popular family offered by one his company’s competitors. Whenever I'm using Helvetica, the negative space surrounding the letters make it as effective as the lines that make up the characters themselves I think.
Univers
Univers is similar to helvetica but is unique in its own way as the design lacks excessive features of any type, creating a design that is versatile and distinctive. Adrian Frutiger started designing Univers in 1954, completing his design in 1957. The Univers type family has grown to 44 different weights and styles. Frutiger continuously tried to improve and expand the Univers family until his recent death, he always wanted Univers to have a strict framework that worked harmoniously.
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