In todays lecture we examined an essay by Armand Mevis called 'Every book starts with an idea : Notes for designers' from the book 'The form of a book book'. The essay delves into how each year thousands of books are published but whether or not these books are interesting in terms of content or design is debatable. Mevis talks about the stages designers and publishing houses take when producing a book, this is the part I found most important for my current brief as it discusses a processes he states as 'linking the content to your concept and the concept to form'. This point gives me a starting point for the book but also lets me measure my progress through the three stages 'Content, Concept and Form'.
'You need to dream about the books you would like to design' 'Reinvent, to rethink what a book can be' These two points promote innovative design, to challenge what a book is and can be. The essay prompts that theme, it states that you will never see two books the same, that each one is unique. This is one aim for this brief, to produce a solution that is inventive.
Jan Tschichold's The form of a book
We also analysed some of Tschicholds theories about book design from his book 'The form of a book'. I made notes of possible research points for this brief including the golden ratios he approves and why?, indents good or bad?, lack of form and spine choices.
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