A necessary path for research in this brief is to look at print finishes, a print finish can increase the quality and aesthetic of work. However, overusing or selecting a print finish that has no relevance or adds additional quality to the design is pointless.
Varnish
A varnish is often associated with wood but can also be applied to paper stock. This finish achieves a smooth and consistent texture when applied to stock, as well as preserving it better as it seals the paper. Most commonly used in high quality books and magazines, the finish can either be glossy or matte. The varnish adds a layer of protection without making the stock too heavy making it suitable for magazines.
Foil stamping
Foil stamping is the use of metallic material applied to a print surface using heat and pressure. It adds a reflective aesthetic and a more luxurious feel to the work. Foil stamped areas of work draw the viewers eye, I believe this is the designers desire when applying metallic foil. Below is an image of 'Icons of mens style' the title on the cover is foiled by the designer to prompt a rich style that reflects mens high fashion.
Embossing
Embossing is the finish of raising parts of a page for a desired texture, it adds depth which highlights shadows and a dimension in a design. Embossing works well with foil stamping as it brings out the most in both finishes.
Letterpress
Letterpress is one of the oldest printing techniques, also known as debossing. A letterpress is used to depress or indent certain portions of the page, it can also be used to apply ink to a page. It is most commonly used for logos on pieces of design.
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