For visual inspiration for this brief I looked into existing photobooks, page layout design and contemporary graphic design I'm influenced by. I looked at fresh present graphic design because of Dutch graphic design having fresh influences, combined with the openness to new developments.
Kinfolk magazine has a clean and minimal layout to reflect its message of exploring ways for readers to simplify their lives. Ive always admired Kinfolks simplified layout, I like how the images are centralised making them prominent in the spread and makes it easy to view. The type follows a simple grid making the type legible and viable to scroll down.
When I was in Amsterdam I visited the Stedelijk Museum, which is dedicated to modern and contemporary art and design. The museum is packed full of design I admire such as De Stijl but what caught my eye the most was the visual identity of the museum itself, so once I returned home I decided to research more into visual identity of the museum. In 2012 the museum had a radical rebrand, new logo, website design, publications, newsletter, stationery and posters, among other applications, all of this was in anticipation of the reopening of the museum that year. Behind the rebrand was Mevis & Van Deursen who are internationally renowned as one of the most inventive and acclaimed design agencies in the Amsterdam as well as the Netherlands, they created a identity that reflects the aspirations and core values of the museum: open, distinct, fresh and original, in keeping with the Stedelijk's distinguished modernist graphic design heritage which is thanks to pioneering designer Wim Crouwel. The rebrand is fresh and contemporary but has strong links to the Netherlands rich design history, I take inspiration from this because while I was there it was the most striking image of graphic design in Amsterdam, simple contemporary design that is recognisable and cohesive as an identity. Below is some printed material I took away from the museum which acts as inspiration for this brief.
One influence of mine for this brief is the dutch design studio Experimental Jetset and one of Experimental Jetset's biggest influences is Wim Crouwel, so my influences interlink throughout this brief but what holds the key is modernism that went through the Netherlands in the 70s. Due to this many dutch designers are products of that particular graphic environment, they regard late modernism as a language and It is a language in which they have been brought up. So Experimental Jetset have explored it, expanded it, interpreted it in they're own way to tell stories and express themselves. The studio has often been critiqued for being a pastiche act but continue to create innovative work that they regard as expressing themselves. The studios work inspires me incredibly as its new approach on modernism, that is inspired by they're upbringing in a 1970s Netherlands that was shaped by modernism.
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