As a part of the submission to the competition a 250-300 word descriptions is needed to explain the inspiration for my designs and how I think it will stimulate interest in my institution and its city. My small description is as follows:
'My designs aims to communicate Leeds College of Art as a specialist art college with fantastic facilities. The inspiration behind the main message is the total number of studios and workshops in square metres to signify the facilities available. While the 5sqm shows how far a creative student will be from you while studying here, and the math behind it is 5678 sqm divided by the amount of students studying here. I chose to showcase specialist art college and facilities as the best social/cultural aspects of studying at my university because my extensive primary research showed me that its a small, close knit community in a creative atmosphere where anything feels possible. The design also looks to the future and opening horizons for students, as it informs the prospective students of the current extension of the university which will mean even more state of the art facilities for everyone to use.
The design is bold and welcoming, similar to Leeds with the 'Ey up!' giving the design a slice of the Yorkshire personality. It also combines the distinctive colour palette of the university with the core of the universities identity, the mosaic. The mosaic of Leeds College of Art has been around for many years now and is a fundamental part of life at the college, so I deemed it necessary to include as it introduces the prospective student to 'life at the college'
I hope my designs will engage prospective students and open their eyes to the beauty here, that is the studios and workshops are all next to each other rather than being spread across a huge campus, and the students all see each other in the cafes, workshops and studios so there is a strong community that supports individuality within those networks'
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