OUGD505 - Studio brief 01 - Ideas

For further development of the ideas I sketched some initial visual ideas in rough form to get an understanding of my ideas on how to celebrate the cinema. One theme that featured a lot during my idea process was 'Long live the cosiest cinema in Leeds' this was derived from research, as when the cinema first opened in 1914, a small section of a local newspaper said 'The cosiest cinema in Leeds opens'. Still to this day the cinema remains the cosiest and with the message 'long live' its a celebratory message which highlights how the cinema is still here.

This idea is influenced by the peg board which is located in the entrance of the picture house, the board is used to inform people of the latest showings and what times they're on. 'Long live the cosiest cinema in Leeds' is used in this design and looks like a film title on the board. In development this idea can be transformed a number of ways as the position of the text can be moved around. Many peg boards dont stick to a structured layout as many times before Ive seen the picture house play with the lettering in different ways such as rotating individual letterforms. In terms of the printing method of this idea then it could be simply screen printed as one colour screenprint, using black stock and white paint would be the obvious response as its informed by the peg board but experimentation could occur in development.

This second sketch is influenced by my love for contemporary posters which explore exposed content. Again I think this idea would be best executed as a black and white screenprint to help highlight the content in space. The idea aims to showcase the buildings architecture through imagery that would be halftone if screenprinted. Other content includes the year the council saved the cinema and informative content on the happenings of the event which secured the cinemas future.

This idea is a simple response which only uses typography to celebrate the council saving the cinema, on the left side of the poster a list of the years since the cinema was saved. This is to show the aftermath of the cinema but also this can be developed to show all the years of the cinema in a list then '1989' is highlighted to be specific of the event.

The two ideas above combine illustrations and typography to show the grade II listed buildings unique character that was saved by the council. Features such as the famous clock, ticket booth and peg board all feature. 

Influenced by old cinema signage and typography this idea communicates 'Long live the cosiest cinema in Leeds' but through a more traditional approach  that is heavily informed by the cinema history.

One idea that focuses more on generic cinema than the picture house itself is this one, using a cinema reel to sprawl across the design shows that the picture house is still very traditional such as being the last gas lit cinema in the country.