OUGD505 - Studio brief 02 - Final feedback

'You hammer home the fact that old people aren't just old and senile like many people think so these days. You accomplish this by using the face of famous British people who are in their twilight, who many people look up to and respect. These images paired with the slogans made you think twice about your actions and words towards old people, therefore I feel you answer your self initiated brief'

'A variety of styles feature throughout the work but I feel the identity of the campaign remains cohesive due to the bold colour palette, which instantly catches the viewers attention. And style works well for everyone which helps your wide target audience. It was a good decision to add age uk, as it gives it more context and the target audience will recognise it better.The tone of voice used helps to give a very positive message about the older generations in this country, the vibrance of the posters also give the same message'

'Through the use of the consistent colour scheme and bold typography throughout, all collateral effectively draws to the strength of the message and captivates the audience. Paired with clever iconography and a disproving and assertive tone of voice the campaign hits home to the audience and would bode well in an actual protest rally. By featuring famous older celebrities and movie stars within the posters it allows the campaign to feel even more relatable and understandable to our naive society, all helping to disprove the stereotypes associated with our older generations'