OUGD504 - Studio brief 02 -  Problems / The brief

Problems

Being unaware of events and exhibitions catered around your interests can occur regularly due to a busy lifestyle, could a digital option stop this ? I have this problem in my own life, too often I miss out on events that I'm interested in. This is down to either being totally unaware or simply that I forget, if a service offered me a constant update about events catered around my interests then I'd be more engaged with my interests.

Linking to the previous problem, this one is similar because its about the event or exhibition itself. Whenever visiting a gallery / museum, I find myself skipping past the in depth information about the work on show as its too dense and less engaging than the artwork itself. Yet when you are viewing the artists work, you feel less connected because you dismissed the information. Could a digital option offer a more engaging experience for the visitor, through smaller bitesize information that is catered around the user.

The Brief

The client
Baltic Centre for Contemporary Art. Its an international centre for contemporary art located on the bank of the River Tyne, which presents a constantly changing programme of exhibitions and events.

The problem
Seeing art in physical form can be engaging but with digital technologies advancing, the way in which people look at art in galleries can be enhanced. The problem is that all content provided to you is dense in-depth descriptions of the work on show, it creates no engagement many of times so will a digital option help the viewer consume the information better? and how can I enhance the experience of a visitor to the gallery?

The target audience
The target audience is visitors to the gallery, so this could range from 10-60 years old so a large age group but one specific audience is people who have smartphones who could interact with a digital option. Another target audience to consider is a younger audience who don't normally visit the Baltic, through digital media a younger audience could be reached.

The overarching aim of the project
The aim is to create a digital presence in the gallery, to actively enhance the visitors experience. By blending art, technology, design, and user experience, it is intended to be educational, inspirational, personal to the visitor and create a direct link between gallery and visitors. The solution must create enthusiasm and excitement throughout the gallery and make visitors come back and back again.
Also think of ways to reduce the Baltic's use of paper as its eager to promote itself as a green brand. Reaching out and building new audiences including families, youth, school groups and occasional visitors is another aim, the opportunities are endless in present time to single out audiences. So find a suitable way and execute it to gain a new audience.

Mandatory requirements
Baltic as a brand must be communicated throughout with the use of logo and brand guidelines.

Deliverables
A range of ideas
Wireframes
The final idea must be presented in mockup forms along with a short animation of the concept in use.