Following some feedback on my ideas I made some additions to the ideas to help them reach the request of the brief. I previously made a swot analysis of the ideas so instead of repeating this process I added other factors into the ideas including:
- Visitors must be able to work, learn, study, and connect within their social networks by using the app.
- As long as visitors remain attached to mobiles and digital devices, the virtual overlay is likely to continue to all aspects of consumer life, therefore the consumption of art in the Baltic.
- Baltic needs to find ways of ensuring visitors engage with the art, through how the work is displayed, and most importantly interpreted.
- Consider language and tone of voice.
- Games for younger audience.
- IOS and android features integrated.
- Compatible for all devices.
- From research I found out Baltic has a regular, core audience of visitors, an estimated 67,000 regular visitors made over half of the 390,000 visits recorded from January to December 2007. They visit on average 3.3 times a year, a third of them to use the café or shop. They are happy not knowing what exhibitions are on before they arrive, they expect there will be something to see. These visitors are reliable, loyal and should be nurtured and developed.
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