Friday, 11 November 2016

OUGD504 - Studio brief 02 - Research

A necessary start for research is looking into what user experience and user interface design is.While user experience is a conglomeration of tasks focused on optimisation of a product for effective and enjoyable use, user interface design is its compliment, at the most basic level, the user interface is the series of screens, pages, and visual elements like buttons and icons that you use to interact with a device.

What is UI in more detail?
In information technology, the user interface is everything designed into an information device with which a human being may interact including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a web site invites interaction and responds to it. The user interface can arguably include the total "user experience," which may include the aesthetic appearance of the device, response time, and the content that is presented to the user within the context of the user interface.

What is UX in more detail?
The term UX was made by scientist Don Norman in the 1990’s while he was at the advanced technology group at Apple. User experience covers a broad range of disciplines, and it can be hard for some to wrap their heads around but I found a quote that sums it up well, “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.”

UX also goes through a number of steps including:

  • The process they go through to discover your company’s product
  • The sequence of actions they take as they interact the interface
  • The thoughts and feelings that arise as they try to accomplish their task
  • The impressions they take away from the interaction as a whole

The difference between the two?
Many people believe the two are the same and before some initial research into them, I believed they had very similar attributes. An example to consider when distinguishing the two is, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

"UX is focused on the user’s journey to solve a problem, UI is focused on how a product’s surfaces look and function"




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