OUGD603 - Grainger Market identity - Final deliverables

The final deliverables of the brief strike a delicate balance between classic and contempoary, and help represent the markets culture and attitude. I decided in research that the best solution to a future brand is to look to the past, consequently this will enable someone who's shopped there for 30 years ago to not feel out of place coming today. For the deliverables I decided to design so that it can connect, adapt and reflect to the broad audience, but also the diverse spirit of the market.