OUGD603 - Photographers identity - Initial logotype ideas

As both approaches I devised revolved around a logotype it was time to think about how to communicate Emma through a logotype. During our last meeting Emma commented on how she liked the logotype example of Eric Petschek. In his work he exaggerates proportions, strong, clean lines, and simple subjects and this is captured in a typeface and word mark that are relevant and modern.Therefore, I looked more into Eric Petschek's identity for inspiration and correlated the brief to his aesthetic while bearing in mind the aims of open, modular and minimal.

To start I selected a number of typefaces both serif and sans serif which all have strong characteristics which can be compatible for any identity but also further customised. These examples are all very primitive and aim to get the ball rolling in terms of routes to take for the identity. From here any particular font can be modified to suit Emma's needs.

Feedback:

The feedback on the selection was that overall Emma wanted a more thinner stroke width logotype, as she deemed a majority of the examples too bold. Also she wanted to stay away from serif typefaces as she wanted something more 'modern' and 'contemporary'. From the selection she decided to pick Gulax, Lemur, Moderat and Poppins for me to craft into a logotype.