OUGD603 - Photographers identity - Approaches

During the last meeting we discussed that I'd start devising approaches to take for the identity. These approaches would give more clarity and direction, but also act as strategy for Emma. Deciding approaches to take was simple as I aligned to the brief and built on what myself and Emma discussed, such as minimal, modular and open identities.

Approach one

• The first approach is to be minimal and open so this is idea will mean the identity and accompanying stationary will be stripped back to a bare to allow the transitional style of Emma flourish. This idea will be informed by the client, with her style and practice having subtle notes in the identity but the visual language will be very stylistic. Although, it will be minimal, the identity will be built around a core then the deliverables will follow in a minimal aesthetic. With an emphasis on finish, the design decisions will be justified in relation to Emma and it’ll allow the images shine through.

Approach two 

• The second approach will take inspiration from the first approach but be more elaborated and utilised across both print and digital. A system will be built around the first approach, then pulled apart and put back together across various applications to create a modular system. For example a logotype or initials will be a starting point from which to create a modular brand system that pulls apart and puts back together elements from the logotype or initials across various applications including print, stationery and website. This will create a more surreal and abstract identity but one that is built around a core and It’ll have a professional manner but still be fun and representative of Emma.