Feedback
Once we had a final selection of the work we produced it was important to receive some peer feedback before we submitted to D&AD. We started by introducing the brief then talking about research and concept before we showcased our final solutions. Once our peers fully understood our concept and chosen culture we let them view the touch points of the brief, and in return the overall feedback was positive as peers felt the design decisions such as type and colour were well informed by the research and people also commented on the type choice being a shrewd decision as its a recent innovation of Monotype. The visual style received positive feedback as the bold colours make the design eye catching and pleasing on the eye.
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