As a part of research it was key to visit the cinema to get first hand research on the buildings aesthetics that may influence the traditional print.
The grade II listed building has a handful of beautiful interior and exterior aesthetics that make the cinema so unique. Firstly on the outside it has an original ticket booth that is still in use today but what I like about the position of the booth is how it creates a symmetrical front, paired with the 4 columns which make the exterior a prominent part of the face of Hyde Park. The moulded letters spelling out "Hyde Park Picture House" appear at the entrance and contrast with the red brick and cream brick, which makes up the majority of the building. The type is a traditionalist type with elegant curves and large slabs which help give the cinema a real distinctive identity.
One aesthetic that features a lot but goes unnoticed is the diamonds that are situated alongside the type and on the ticket booth. They maybe subtle but are recognizable if you truly pay attention to the building itself. Another unnoticed feature is the original mosaic flooring which most likely would have been laid in 1914. Other than the red and cream bricks that distinguish the cinema from all the other buildings on Brudenell Road, is the bold red and yellow paint. The garish red is used for the wooden features such as the structure around the ticket booth, then yellow is used to contrast and highlight the red type. In terms of other type that is used at Hyde Park Picture House, then a clean geometric sans which looks similar to Futura is used for 'COMING SHORTLY'. Then the cinema uses a peg board that are more common in coffee shops these days but its an example of typography and layout being used at the cinema.
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