As a part of research I found it relevant to analyse the current banner, pop up stands and general artwork around LCA as they may gave me an indication of what is successful around the university in terms of advertising and display. Ive always noticed the banners and pop up stands around the building but never gave them any real interest, so it was interesting to see what the university does in terms of this form of printed output.
The pop up stand to the left is advertising the student election within the college. It used bold uppercase type and a simple colour palette, along with dashed lines which signify speed and importance I believe. It has limited content which strictly informs people of the most important details, what I like the most from this pop up stand is the positioning of the elements which allows the exposed space to highlight the top half of the banner. The 'RUN' is more prominent I believe because of the exposed space below it.
The design to the left is for the LCA student union, this one is less informative than the student election design. Instead it uses icons to showcase the services and activities it provides which enable it be more engaging. It is simply aiming to highlight what the union can do for the students which relates to the Display Wizard brief in some ways. Similar to the first pop up stand, it uses a strict colour palette and from what I've seen is key to a good banner design. This is because a strict and simple colour palette doesn't distract the viewer too much. The use of the parallel lines draws the viewers eyes to 'Your Students Union' which is key as it uses 'Your' which indicates a community.
These banners and pop up stands are official LCA promotions which change each academic year, this is an example of a design being applied to different sizes and formats as the Display Wizard brief asks. The paintbrush stroke design contrasts well with the white logo which is the strongest aspect of this design. The identity of LCA comes across the same in both designs which keeps consistency in the campaign which is key. From reviewing banners and pop up stands within the LCA building I can see what works and what doesn't. All the banners styles are consistent throughout and all aim to be precise and informative.
This piece of artwork is one I'm familiar with as its situated outside the graphic design studios in LCA. From what I know its a joint project between Peter and Paul and Dan Everitt who is graphic design graduate from LCA. Sheffield based studio Peter and Paul have been working with Leeds College of Art for a while now, they've designed a new look identity, interiors and print.Before I started studying at LCA, they ran a couple of projects with the students to design some interior artwork and come up with a campaign and identity for the end of year show. Both of which I am now familiar with as they are two pieces of polished graphic design, Harrison Parks 'Going Going Gone' campaign is a nice and simple concept which has been executed perfectly.
No comments:
Post a Comment