For the start of idea process I noted down my three concepts of Alumni, Creative Leeds and Specialist uni then started to jot down important aspects of each point. These included visual ideas and words that link to the cultural and social aspects of the university.
For further development of the ideas I brainstormed three main messages or visual ideas which were informed by my primary and secondary research. The three main messages or visual ideas portray the cultural and social benefits of alumni, specialist uni and creative Leeds.
Alumni
- Alumni stories / quotes
- Timeline of notable alumni
- Alumni name list mosaic
Specialist uni
- Working with creatives
- Outstanding facilties
- Real life feel
Creative Leeds
- Creative community
- Cultural institues
- European city of culture 2023
Feedback
Feedback on the ideas was that the specialist university idea represented the university the best as mostly the students believed it was the most advertised aspect of the university before they joined. One peer commented that it was a social and cultural aspect they come across on a daily basis but without really knowing so. They later expanded on this point saying that it just apart of the norm here at LCA, that you work side by side in a creative atmosphere. A number of peers suggested to combine ideas for the specialist ideas as the creative and facilities can have a direct link.
People liked the alumni idea of quotes and timelines but felt that LCA have 'played that card before', I noted that this is more of a student point of view and not the university stating what they believe is the most cultural and social benefits of studying here. I showed an example that is similar to the alumni idea from the college prospectus, with quotes in a serif font. From there people imagined a giant banner design with a quote on it but questioned if it was relevant to the current students of LCA. The creative Leeds idea received the least positive feedback as peers believed it had no relevance to LCA itself, everyone agreed that the university has clear links with industry in the city. Nonetheless people thought that alumni and specialist university has more social and cultural benefits.
Feedback on the ideas was that the specialist university idea represented the university the best as mostly the students believed it was the most advertised aspect of the university before they joined. One peer commented that it was a social and cultural aspect they come across on a daily basis but without really knowing so. They later expanded on this point saying that it just apart of the norm here at LCA, that you work side by side in a creative atmosphere. A number of peers suggested to combine ideas for the specialist ideas as the creative and facilities can have a direct link.
People liked the alumni idea of quotes and timelines but felt that LCA have 'played that card before', I noted that this is more of a student point of view and not the university stating what they believe is the most cultural and social benefits of studying here. I showed an example that is similar to the alumni idea from the college prospectus, with quotes in a serif font. From there people imagined a giant banner design with a quote on it but questioned if it was relevant to the current students of LCA. The creative Leeds idea received the least positive feedback as peers believed it had no relevance to LCA itself, everyone agreed that the university has clear links with industry in the city. Nonetheless people thought that alumni and specialist university has more social and cultural benefits.
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