OUGD503 - Studio brief 01 - Display Wizard research

The Display Wizard step by step guide to creating a display stated to consider brand guidelines and colour when designing. So the best way to research this and find possible informative information which could later influence the design was looking at the LCA brand guidelines. I was provided the guidelines by a tutor and within the file, the logo, colours and typography etc are all presented and explained which proved extremely helpful as it prompted ideas of relating the branding of LCA within the designs.Below are screenshots from the guidelines, Ive highlighted elements which are relevant to me and the brief.

Learning the rules for the clear space that has be around the logo was insightful as it will give the banners and pop up stands more of a structure, a helpful note to take was also learning the minimum size the logo can be which is 15mm. Understanding what to do and what not to do with a logo is always important, you cant reverse, rotate, change the typeface or alter the mosaic when using the LCA logo. But you can change the logo colour but the typeface colour must always remain black or white. The colours of LCA are flexible and you can add to them if it fits your requirement, for this brief I'd like to stick to the colour palette if possible and aim to use colour that has a informative reason behind. This is because in prior research for this brief I found out that Display Wizard recommend to use colours that evoke different responses in people.

The logo and the theme of the mosaic are at the core of LCA's identity, the mosaic itself is versatile and can be applied in numerous ways as I learnt from looking through the guidelines. The mosaic of LCA has been around for many years now and is a fundamental part of life at this college, as I'm a second year now I've realised how the mosaic varies and its almost mandatory in all graphical output. I believe it would wise to include the mosaic within my design as it represents LCA, it allows variety when using it therefore makes it easier for the designer I believe. In the bottom right hand corner you can see the mosaic in use, its simply a yellow outline of the shape. This example shows the limits to which you can use the mosaic. 

LCA use a wide variety of typefaces which I was unaware of, above are examples I highlighted as the most useful but in total the college uses main 4 fonts which change each year. The main ones are A2 Grot, Bureau Grot, Cheltenham and Elementa. Garamond is sometimes used as it has similarities to the type in the logo, it is used for a more authoritative tone which I believe will not be required in this brief. They use other typefaces such as Trebuchet and Georgia as substitutes for Grot and Garamond. I like Cheltenham which is an elegant typeface which I recognized from the prospectus, it used to quote alumni with Cheltenham giving off a historic feel about the college.