Following on from the feedback I received from my peers it was clear that LCA being a specialist college with great facilities and working with creatives on a day to basis was the best social and cultural benefit of the university. So from here I needed to brainstorm visual ideas on how to represent this through a banner and pop up stand design. The main points I wanted to get across were working with creatives in a creative environment and being surrounded by outstanding facilities.
Another consideration in ideas was the tone of voice and message of the banner design, I needed to reflect the university with my message but also reflect the city of Leeds with the tone of voice. The idea of using Yorkshire distinctive slang words would represent the city of Leeds but also act as a welcoming tone of voice.
All the ideas aim to focus on visually representing a specialist college and I believe the three main inspirations for the ideas were the building of LCA (Blenheim walk), the students and the facilities. By basing the ideas of these key details of a specialist college I was able to easily note down visual ideas.
Feedback
I required peer feedback to allow me to select two ideas to develop further, it seemed that many people swayed towards the infographics idea as it would easily visually represent the specialist college. My peers commented that the name list, blueprints and heat map were all ambiguous responses which wouldn't communicate the idea well enough. 'It has to be a clear and bold message to work' this was a remark from one peer which heavily informed my decision making on which ideas to take further. During the critique the possibility of combing ideas was briefly talked about and my peers suggested that the LCA map of studios and workshops could be mixed with infographics of students, plus imagery of studios and workshops could be integrated into other ideas.
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