Following feedback and genuine thought into what will best represent and communicate LCA as a specialist art college. I decided to choose the ideas of LCA map and imagery in development to see which one would potentially work best.
For the first stage of development I worked on the LCA map idea, and I had a clear vision of what I wanted to say for this idea which was; the building in sqm and how many creative students work within that proximity. This idea highlights that students at LCA work alongside each other and how they creatively benefit from this as a creative mind is never far away. But also it shows the space of the university which is a benefit shown from research. The solution to this idea was accessing the LCA floor plans to find out the building in sqm and from there I would find out the rough amount of students attending LCA at Blenheim walk.
The floorplans I received were exactly what I was but sadly they didn't reveal the buildings overall size in sqm. Therefore I'd have to count each rooms sqm individually to know the size of the building, nevertheless I found this to be a blessing in disguise as it made me realise I only needed to know about the workshops and studios as this is where the students work alongside each other. So I ignored the sqm of the canteen and reception for example and focused on the areas in the college where students work. This would firstly make the process more quick for me but also help to highlight the facilities of the college by showing how much space is available.
It was a timely process counting each room on 4 floors individually but in the end I got there, with a grand total of 5678 sqm in workshops and studios being available to students here at LCA. The next step was knowing how many students study here at Blenheim walk, the estimate was rather easy to come across as it came up in google bio, but I also checked reliable sources such as WhatUni and UCAS to check the numbers and the occurrent figure was 1170 undergraduates studying at LCA.
Simple math was then needed to know how far a creative is from you at all times while studying at LCA. By dividing the workshops and studios sqm of 5678 by how many students studying in the workshops and studios, it'd give me a rough idea of how far away creatives are at all times.
5678 ÷ 1170 = 4.85
From here I simply rounded the sum to 5. Therefore it means that when studying at LCA you'll always work within a close proximity of creatives, with one being only 5sqm away at all times.
The second idea of imagery of the studios and workshops was a more literal response as it visually shows what the university has to offer, so to make it more diverse I wanted to show the pace of the university but also the student path while at LCA. The idea of long exposure photography would show students moving around the studios but also show students working together in close proximity.
As long exposure shows figures overlayed and interlinking it could potentially also communicate colloboration and the fast pace of industry which LCA prepares students for.
Above is developed idea of the imagery of LCA showing students working together in close proximity but also the fast pace of industry which LCA prepares students for.
Feedback
Following feedback on these two ideas I decided to pick the idea about while studying at LCA you'll always work within a close proximity of creatives, with one being only 5sqm away at all times. This is because my peers believed this message and the inclusion of math would engage people more than imagery. They believed the first idea can be developed even more while the imagery only has a certain limit to it. The next stages of development for the first idea would have to be message and tone of voice to best communicate social/cultural aspects of studying at LCA.
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