OUGD406
Studio Brief 03
Group Discussion

Before the easter break we found it necessary to make guidelines for everyone to ensure the work related after we returned from the break.

Above is the colour palette selection we had to choose from, we decided upon green and orange because of they subtly work well together but also when we were looking at colour related to the stock market, green often represented positive ( when the stock is up) and orange for negative.

For typefaces we picked Helvetica and Bp dots. Helvetica for its versatility and readability but as we were using Wall Street as a concept, it was relating to New York's branding I believe with the use of Helvetica. Bp dots was chosen because of its similarities to typefaces found on the stock market boards.