Studio Brief 03
Once we returned from Easter, the groups workflow from other briefs effected this one but this wasn't considered a failure I believe, because the work may have been disjointed if we proceeded with it over the easter break. We refined our concept more, considering what imagery to include and tone of voice. We decided upon using imagery of Bank House because of its relatively bold stature and wanted to have a playful tone of voice that was straight to the point. At this stage we decided to keep the name 'License to print money'.
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